Private label is the fastest route to “your” chair brand without designing from scratch. But the term gets blurred with white label and OEM/ODM, and the differences decide your cost, your IP, and your floor. Here is the plain version.
What private label includes
Private label = the factory’s proven model, your brand on it: logo, packaging, and documentation. You get speed and low setup; the factory keeps the design. Private label means your brand on our design; we handle logo, packaging and docs — MOQ applies per the label change. For the build-side comparison, see our OEM vs ODM guide.
MOQ and setup involved
Private label MOQ sits above stock models (new packaging, possibly a logo plate) but below full OEM. Setup is mostly packaging and brand assets, not tooling. Private label means your brand on our design; we handle logo, packaging and docs — MOQ applies per the label change. Our MOQ guide breaks the tiers.
IP and tooling ownership
With private label the factory owns the design; you own the brand marks you paid to apply. If you later want the model exclusive, negotiate it — otherwise the factory can sell the same chair to others. The IP clause matters more in OEM; our OEM/ODM guide covers it.
Private label vs white label vs OEM
White label = completely generic, resell as-is. Private label = your brand applied. OEM = your design built. Pick by how much you want to own vs how fast you want to launch. Lock the approved sample via our sample-order guide.
Frequently Asked Questions
What’s the difference from white label? White label is generic resale; private label carries your brand (logo, packaging, docs). Private label means your brand on our design; we handle logo, packaging and docs — MOQ applies per the label change.
Who owns the design in private label? The factory owns the chair design; you own the brand marks applied. Negotiate exclusivity separately.
Need the exact numbers for your project?
The figures above are industry baselines. For a real quote — loading count for your specific model, MOQ, lead time and certifications for your market — contact our sourcing team with your target specs.